How to Optimize your Business with SEO

SEO, Search Engine Optimization, is a critical point to your business online. There are a lot of options when it comes to properly setting up your articles with the most effective SEO format. The first step in getting started with SEO is to understand why it is so important. SEO is the format of setting up your articles or webpage so that when a person searches the topic your article or webpage will be one of the first results that pop up.


There are thousands of ways that a single person can search for a topic, and the way that the search is conducted will vary the results. Someone may search for Olympic swimmers and receive a completely different set of results than a person that searches swimmers in the Olympics. The reason for this variation in the results is in the setup of the article or webpage. This is not a mistake; people know how to setup their pages so that they will end up being the top result when searched.

You can be one of these top results if you properly setup your articles. Take a word or phrase that you are interested in being one of the top results and phrase it accordingly throughout the article. The article you have is on Olympic swimmers. You will want to provide a well written, informed article on Olympic swimmers. You will also want to provide the phrase “Olympic swimmers” throughout your article for on an average of a 2% in density. This means that should you write a 500 word article that the phrase “Olympic swimmers” should pop up around 10 times.

It is important to make sure that your articles are thorough and well-written. A person may click on your article because it is a top result, but if it is not well produced than they will not stay for long or spend time on your site. It is important to take your time and produce a quality piece, and then it will give the person searching your site more reason to stay.