What is SEO – Search Engine Optimization?

Many people have heard the phrase SEO, but are not really sure what it means or how it might apply to their daily lives. SEO, also known as Search Engine Optimization, is a new wave of marketing that has hit the internet. It helps people target specific topics, categories, or products when customers search for them. It has offered a wonderful opportunity for individuals to drive traffic to their website with the simple proper placement of some keywords.

Using Keywords for SEO – Search Engine Optimization

SEO could be the perfect solution to your online marketing problems. It is the simple use of repetitive keywords throughout the body of your article or blog. For example if you are writing an article on gardening fertilizer than you will want to make sure that the phrase “gardening fertilizer” appears multiple times throughout your writing. A great rule of thumb is to have the keyword appear in the title, the first sentence, sporadically throughout the body, and the last line. Most SEO writers will recommend that you have the keyword appear anywhere from 1-3% throughout your article or blog. That means that if you are writing a 500 word article your keyword should appear anywhere from 5-15 times.

Too Many Keywords Can Hurt Your SEO – Search Engine Optimization

It is important to understand that when you are writing articles for Search Engine Optimization that it is possible to go overboard with the use of your keyword. When your keyword appears too often throughout your text it can appear to be “spammy.” This means that when the keyword is typed into one of the search engines it can actually hurt the ranking of your article. When you use SEO properly you will be able to work your way to the top of the search results list when your keyword is searched. This is extremely helpful for the higher you appear on the results list the more traffic you are likely to have come to your site.

There are a lot of people that state that they are extremely knowledgeable about Search Engine Optimization, but the truth is that some people will just send an article with the keyword thrown into it a bunch of times. The way that the article flows is just as important as the SEO. Write Words Editing is a great place to get quality SEO articles that will help drive the traffic you want directly to your site.