SEO is a great way to help drive interested parties
to your website. The last blog, SEO forMy Products and Services, gave you advice on why it is so important to have
SEO, but this blog will tell you how using SEO to target audience will help you
to not only bring more traffic to your site but bring more business. SEO and
target audiences can help to greatly increase your business when used properly,
so it is important to learn and understand how to properly setup your website
or blog.
Traffic
vs. Business
SEO is a great way to drive traffic to your website.
The nice thing about having a great deal of traffic is that you are more likely
to receive more business. Some people believe that you need to cast a large net
in order to bring in a lot of business. This means that they may not dedicate
their SEO to specific information pertaining to their website. The problem with
this theory is that you may receive 100 more people that visit your website,
but out of those 100 people 50 of them might leave right away, and out of those
50 only 1 may be interested in your product. You also have the added
competition that when you generalize your product or service you have a lot
more businesses competing for the same attention. This can make it incredibly
difficult to try and become one of the top results in a search.
Quality
Traffic
The reason that using SEO to target audience is so important
is simple. You may only get 10 additional people to come to your site, but out
of those 10 people 8 of them might find what they are looking to purchase. 8
out of 10 is a lot more business than 1 out of 100. When you generalize your
SEO and someone searches a very specific phrase you may not show up in the
results even though you have the perfect product or service for them. It is
important to keep in mind that a lot of traffic is not necessarily helpful
traffic. You want to use your SEO to target audiences that will be interested
in your product or services.
It is also much easier to use local SEO if you are looking for small businesses to write copy for. The local business will prefer a local writer. If you use Content Writer in Pleasantville for a landing page, or SEO Writer in Happytown, you will get a small but serious local group. Using Google Places also will help if you do not mind posting your location. You will have little competition if any.
ReplyDeleteMany small business owners are also immigrants who are successful within their communities but are challenged when it comes to writing copy. Identifying and targeting specific neighborhoods can bring results. I have three clients that are all from the same Eastern European country and are blocks from each other in an urban neighborhood. They all are SEO marketing experts but needed a writer.
Hi Gary,
DeleteThank you for your response. You are correct; it is easier to localize and minimize keyword phrases when using promotional tools such as Google adwords so that you get a more targeted audience as well as paying less for words/phrases that are less popular. Writing copy is a very tricky part of a successful business and not everyone is a 'natural' writer.
Thanks again for posting a replay and please continue to visit and join in on our conversations.